The global business environment is changing at an exponential rate. Pharmaceutical & life sciences business dynamics which were said to be averse to change, have taken a significant turn in the last few years. Information technology finally got a place in the marketing armamentarium. On the other hand, questions are raised in Pharma-prescriber relationships. India Finance bill 2022 and CBDT guidelines of section 194R are bound to trigger changes in prevailing pharma marketing practices. The visual detailing, brand reminder inputs and CME services kind of simple marketing strategies became very complex to compete and operate in the industry. All these changes in the external environment necessitate reskilling of marketing professionals.

A professional must pursue his/her continuing professional development (CPD) and learn the latest skills in addition to improving existing skills. World Economic Forum (WEF) published a comprehensive report on current and emerging skill requirements. This program is trying to address three of the top 10 skills for 2025.