Making an impact by upskilling marketing professionals and facilitating continuing professional development to face the changing business environment in pharma, life sciences and healthcare.
Programme Outcome
Participants of the program should be able to,
- appreciate the role of customer experience (CX) in creating a competitive edge
- elucidate and map the customer journey and identify critical pivots in various touch-points
- design memorable customer experiences in their marketing campaigns and professional services
- develop innovative customer engagement, patient engagement, and marketing campaigns
- significantly improve the execution level of marketing campaigns
- measure customer experience and leverage it for a more significant business impact.
Who Should Attend?
This programme is custom designed for marketing professionals in pharmaceuticals, life sciences and healthcare industries. Product managers and senior leaders in a marketing function in midsize to large organisations would get significant benefits and new perspectives to face the industry’s current challenges and emerging dynamics.
How will the programme impact businesses?
Improvement in customer experience has impacted new speciality pharma product launches and the performance of the existing products. It builds an ecosystem to harness the lifetime value of the customers effectively and efficiently.
The framework and tools with which the participants get equipped here can impact the participant’s performance in the workplace in the short, medium, and long run. Some of the practical techniques demonstrated here will make participants perform the existing functions more effectively.
What are the key skills participants are going to learn or improve?
- Empathy & Customer Insights
- Design Process & Innovation*
- Creativity, Originality and Initiative*
- Understanding Persona and Customer Journey Mapping
- Reasoning Problem Solving and Ideation*
*These skills are among the top 10 skills of 2025 Future of Jobs Report 2020: World Economic Forum
Award of Certificate
A certificate will be awarded by the School of Management Studies, University of Hyderabad, on completing the three-day program.
Programme Coordinators
